A 360 lace frontal wig is a popular choice among wig wearers because of the following reasons:

1. Natural-looking scalp: The 360 lace frontal provides a realistic-looking scalp that goes all the way around the head, creating a more natural appearance.

2. Versatility: The 360 lace frontal allows for styling and parting options in all directions, making it versatile for a range of hairstyles, including braids and updos.

3. Improved comfort: The lace material used in the frontal is lightweight and breathable, making the wig more comfortable to wear for extended periods of time.

4. Large coverage area: The 360 lace frontal provides a larger coverage area compared to smaller frontals, which can be beneficial for those who want more coverage or who have a larger head size.

5. Easy to install: The 360 lace frontal is designed to be easy to install, blending seamlessly with the wearer's own hair and creating a natural look.

Overall, a 360 lace frontal wig offers a natural-looking scalp, versatility, improved comfort, large coverage area, and easy installation, making it a popular choice among wig wearers.